You guys know how passionate I am about helping women feel empowered. I wrote my book, Front Roe, all about the ways in which women can help each other (and themselves!) to feel more confident in their own skin. ‘Skin’ being the operative word: I don’t think I realized until recently what a difference it makes to self esteem, when your complexion feels clear and glowy. That feeling of getting dressed in the morning and barely putting on any makeup, because your face looks good without it – sometimes it’s right after a vacation, or after a juice cleanse, or after finally getting a good night’s sleep – but it feels good! And it doesn’t happen to me enough…
I was really intrigued to find out about SKII’s new Skin Destiny Decoded Study, related to skin aging and how to take control of that issue. It turns out, even though most women in their 20s believe skin aging isn’t something they need to stress about yet (I was the same – now I’m 33 and I care a whole lot more!), there are certain genes that mean skin can age in the 20’s, even if you don’t see physical results yet. Unfortunately, the barriers cells naturally create to protect us against all the nasty pollutants and free radicals out there, can begin to decline. My point? It’s worth empowering yourself and protecting your skin for the future, right now.
How? SKII has an awesome ingredient called Pitera™, made up of vitamins, amino acids, minerals, saccharides and organic acids. If that’s too science-y – in a nutshell, this stuff can really help your skin stay youthful and hydrated – no matter your age. Pitera makes up 90% of SKII’s Facial Treatment Essence, which I spray on before makeup in the morning and brush my teeth while it sinks in. And Mid-Day Essence, a lightweight spray that’s now got a permanent place in my handbag for spritzes throughout the day – whether I’m in the car or on a plane – it’s on hand.
Speaking of planes – I just jumped on one to New York last week, in order to interview SKII’s Global Brand Ambassador, Cate Blanchett, to launch the #ChangeDestiny campaign. She made a short film, check out the hashtag. Personally, I love the idea of combining effective skincare with a girl-power theme. There’s a big connection between looking after yourself physically, and feeling confident. Check out the hashtag online and create your own images, tell me how you’d #ChangeDestiny – I can’t wait to see!
Get The Look: SK-II Facial Treatment Essence, SK-II Mid-Day Essence Spray, SK-II Cellumination Aurabright Beauty Essence, SK-II Essential Power Eye Creme, SK-II Facial Treatment Cleanser, SK-II Facial Treatment Essence Eye, SK-II Power Brightening Specialist,