While it sometimes seems like I started this journey yesterday, I’ve been blogging for a while now! I have found it so fulfilling to be able to share my life, style, and thoughts with you all on Front Roe. I love getting your questions and comments, and I am so grateful for the little community that we’ve created. However, it hasn’t always been easy. From an outside perspective, blogging can seem like it’s all fun and games. But when it comes down to it, there is a lot of hard work, planning, creativity, passion, late nights and early mornings that go into making it all work. Blogging allows people the freedom to express themselves, and allows an audience easy access to an unlimited amount of inspiration, entertainment and knowledge on a huge variety of topics. If you’re thinking about starting a blog, read below for a few things I wish I would have known before starting Front Roe. I hope they can help you on your own journey!
1. Find Your Niche
Before starting your blog, think about a specific mission that you want to guide you through your posts. Maybe you’re passionate about healthy meals and exercise, finding fashionable clothes without breaking the bank, or even sharing your television and movie reviews. Whatever it is, make sure that you are writing about what interests you. When you are excited about a topic, it’s easier to be creative and it will translate in a more genuine way. Your audience will be able to see your enthusiasm shine through with your content.
2. Social Media Isn’t Always Priority #1
Yes, social media is a great way to promote your content, gain and grow your following, and allow your audience an inside look in to who you really are. However, it’s crucial to nurture your blog above all else. It’s possible that certain social media outlets could someday disappear or go out of style. So, put the majority of your energy in to a well thought out blog, and use social media as a secondary tool to entice your readers to click the link in your bio. Always drive back to your blog when you can!
3. You’ll Need Help
It takes a village! You can’t do it all on your own, so in the early stages when you might not be able to hire an assistant, enlist trusted friends and family to help you. Whether it’s taking photos or proofreading your blog posts, it’s so helpful to have an extra set of eyes on your work. When you get to the point where you can hire help, do so! I’ve learned that it can be hard at first not to have a hand in every single detail, but learning to delegate and trust my team has helped me tremendously in growing my blog.
4. Find Your Inspo
No matter how much of an expert you are in your niche, it’s important to pay attention to what others in the space are doing. It’s also extremely helpful for gathering inspiration, which is important in being able to move your blog forward and come up with fresh content. I take advantage of the ‘save’ feature on Instagram, for when I come across an outfit or photo that inspires me. I also like to create Pinterest boards filled with everything from style inspiration to DIYS, which I pull from sometimes when I have writers block (it happens!). Use other blogs and sites to spark your own creativity, but remember to think for yourself and create content that is uniquely you.
5. It’s a 24/7 Job
Being a full time blogger isn’t all lattes and #OOTD’s! There is a lot of time that goes in to making Front Roe all that I want it to be, and there are no real days off. It’s important to constantly generate new content to keep your audience hooked. Even when I’m on vacation, I feel that it’s important to share moments with my audience, so I don’t always get to switch off completely. I find it helpful to use programs like Later or Coschedule to schedule your posts in advance, so you don’t have to constantly think about timing and whether or not you posted that day.
6. Interact With Your Audience
No matter how big or small, maintaining an active relationship with your audience is key. Don’t forget to like their comments, reply to as many DMs as you can, and take notice of who is interacting with your blog. Not only will it mean a lot to your readers, it can help you to better understand your demographic and cater to it accordingly.
7. Write For Yourself First
This is a cardinal rule of writing. If you don’t like to read it, who will? It’s great to bounce ideas off of family, friends, or other bloggers, but be sure that at the end of the day, you enjoy reading your own posts.
8. A Sponsored Post Balance
Sponsorships can be a key way to make money and grow your audience. After all, these sponsored posts are often a full time blogger’s main source of income. It is important, however, to be mindful of the products that you endorse. If you don’t truly believe in what you are posting about, it will show. Seek out paid partnerships that you feel good about and comfortable being a part of. And when you can, post as much genuine, unsponsored content as possible. Your audience will appreciate the balance.
Collaborations with other bloggers are the best! I have gotten to meet so many amazing people through blogging, and I love exposing my audience to bloggers that I like. These collaborations can be mutually beneficial for reaching a new target audience, growing your following, and more importantly, they’re SO FUN!
10. Don’t Take Yourself Too Seriously
Blogging is definitely not a traditional job. It’s easy to get wrapped up in the internet world, especially when you are putting yourself out there by sharing your personal thoughts on a blog. While it’s important to be professional and work, remember to take some time offline for yourself. Don’t let mean comments get you down, or discourage you from continuing to be yourself through your blog. If you’re having fun, your audience will too!
Do you have your own blog? Link it in the comments and I’ll check it out!