Fashion

Welcome to Front Roe

Get to know me as I answer my most frequently asked questions… For those of you new here, I’m Louise Roe, founder of

It’s that time of year again! The time when everyone goes a little crazy for the best deals on everything from hair stylers to air fryers. You probably have a game plan for how you’re going to approach the shopping, but just in case you need a little help getting […]

36 hours in Florence & that’s Amore

Cobblestone streets, art and timeless elegance everywhere you look, from the architecture to the fashion. I escaped to Florence for a short 36-hour getaway with Anita, my best friend who happens to live between South Africa and LA, so you can imagine how scarcely we get to hang out. The […]

The Trench Coat Edit

Is there any piece more classic than a trench coat? I always feel instantly polished when I throw mine on, whether it’s layered over a cosy knit or draped across my shoulders. With so many beautiful styles around, I wanted to share a few tips to pick the perfect trench […]

A Week Of Looks

Back to London after a busy week of work trips around the US, and back to meetings, events and productive days at the office… Click here to see everything I wore from Monday through to Sunday and direct links. xx,

10 Things I bought or ate lately…

-Boat Shoes – What do you mean you don’t have a pair yet?! They’re so comfy and cute, and they suit everyone. I bought my first pair when we were on a family holiday in Seville this Spring. They’re handcrafted by a Spanish woman and are so comfy! I’ve been wearing […]

My insider’s guide to Palm Beach

When the world’s best interior designers shared their secret Palm Beach antique shops with me… I’m obviously sharing it with you… So it turns out the Shiny Sheet is a real thing! If you haven’t watched Palm Royale (I have to admit, the plot went a little iffy halfway through […]

The new Maxi: Who Else Is Swooning Over Ankle-Grazing Skirts?

I feel maxi skirts are the unsung heroes of our wardrobes – versatile, boho and elegant all at once. They’ve become one of my year-round wardrobe staples, but this Summer’s style tweak is chopping a couple of inches off the length, so they sit right above the ankle. Dive into […]

My 6 Ten-Minute Resolutions & Why I Do Them in Spring

A tradition I started a few years ago is to make my resolutions (not just for the new year) bite-sized. I went for 10-minute only resolutions so that they don’t feel intimidating (not even in those days that feel like weeks), but are instead achievable and small enough for me […]