About Louise


Welcome to Front Roe. I’m excited you stopped by!

A celebration of my favorite fashion, beauty and lifestyle moments, I hope you’ll be inspired by the pictures and ideas you see – to try out new trends – both in your closet, your beauty routine, and in your home.

Working in the fashion industry as a TV host and a writer, I’m lucky enough to travel the world and meet all sorts of fascinating people, from designers and tastemakers, to stylists, chefs and entrepreneurs. I’ve picked up inspiration from each one of them, remembering every detail as I go. Style is everywhere, if you’re looking to find it. As Coco Chanel once said, ‘Fashion is not something that exists in dresses only. Fashion has to do with ideas, the way we live, what is happening.’

I love bringing you a catalog of beautiful, trend-setting, enchanting things that have captured my imagination. And I hope they will capture yours too.

Ps. Don’t be shy, sign up to my newsletter and get in touch with any style questions you might have, on the Ask Louise page. I’d love to hear from you.


Louise Roe began her career as the news editor for Vogue.com, in London. She has since written for publications including Elle UK, In Style UK, People Stylewatch, CosmoGirl NL, Luxdeco Interiors magazine, and Martha Stewart Weddings.

Louise released her first non-fiction book, Front Roe in Spring of 2015. Louise is also known for hosting MTV’s makeover show “Plain Jane,” Fox Asia’s “Fit For Fashion,” and the red carpet coverage for NBC’s “Access Hollywood”.

Her passions include skiing, high heels, cocktails, old movies and working as an ambassador for MTV’s Bullied campaign, and Step Up Women’s Network, an organization which helps underprivileged girls achieve their college and career goals.

Louise currently resides in Los Angeles with her husband Mackenzie.

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