About Louise


Welcome to Front Roe. I’m excited you stopped by!

A celebration of my favorite fashion, beauty and lifestyle moments, I hope you’ll be inspired by the pictures and ideas you see – to try out new trends – both in your closet, your beauty routine, and in your home.

Working in the fashion industry as a TV host, and a writer, I’m lucky enough to travel the world and meet all sorts of fascinating people, from designers and tastemakers, to stylists, chefs and entrepreneurs. I’ve picked up inspiration from each one of them, remembering every detail as I go. Style is everywhere, if you’re looking to find it. As Coco Chanel once said, ‘Fashion is not something that exists in dresses only. Fashion has to do with ideas, the way we live, what is happening.’

I am loving bringing you a catalog of beautiful, trend-setting, enchanting things that have captured my imagination. And I hope they will capture yours too.

Ps. Don’t be shy, sign up to my newsletter and get in touch with any style questions you might have, on the Ask Louise page. I’d love to hear from you.


Louise Roe began her career as the news editor for Vogue.com, in London. She has since written for publications including Elle UK, In Style UK, and is currently a columnist for People Stylewatch, CosmoGirl NL and Luxdeco Interiors magazine.

Louise just finished writing her first non-fiction book, Front Roe, which will be released in Spring 2015. Louise hosts MTV makeover show “Plain Jane,” Fox Asia’s “Fit For Fashion,” and the red carpet coverage for NBC’s “Access Hollywood”.

Her passions include skiing, high heels, cocktails, old movies and working as an ambassador for MTV’s Bullied campaign, and Step Up Women’s Network, an organization which helps underprivileged girls achieve their college and career goals.
Louise resides in Los Angeles, California.

Follow My Adventures
on Instagram

  • Fall feels on a Sunday morning...
  • Mud wrap, salt scrub, massage, facial...repeat. Haven't felt this relaxed in years
  • Backdrop is not a painting! Swapped my morning latte for fennel tea, and about to walk around this stunning lake. Detox going well so far... ps. How's my German? Check my Insta stories and let me know 🙊
  • Spending a few days @vivamayraltaussee and this place is incredible. People come to unwind, detox, or even heal themselves from serious illness. Set on a gorgeous lake, a team of doctors, chefs and spa therapists have been pampering me - I feel extremely lucky. More info in the treatments to come...
  • Lake Altaussee, Austria, has some of the cleanest air in the world...follow along my Insta stories all day to see the pre-wedding detox I'm doing here!
  • Had the most heavenly few days at home with the fam, now off to a country I've never been before, for some pre-bridal detox! Can you guess where? http://liketk.it/2peH3 @liketoknow.it #liketkit
  • Tea party for my nieces and nephew (who remembers fondant fancies?!!) sorry to my sisters for sending them home in a sugar coma! #AuntiesProrogative

Ps. Congrats @chiaraferragni on your yummy @ladureeus macaroons!
  • Us Brits have some crazy wedding etiquette, and I love it! How to plan (and survive) an English wedding - click the link in my bio for some scoop on what my wedding is going to be like, and learn how to add personal touches to your big day. #FrontRoe
  • Last of the summer blooms
  • Episode 2 of #FrontRoeTV is here! Click the link in my bio to see what went on behind-the-scenes at #NYFW, and don't forget to subscribe for tons more vlogs coming soon.

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