About Louise


Welcome to Front Roe. I’m excited you stopped by!

A celebration of my favorite fashion, beauty and lifestyle moments, I hope you’ll be inspired by the pictures and ideas you see – to try out new trends – both in your closet, your beauty routine, and in your home.

Working in the fashion industry as a TV host, and a writer, I’m lucky enough to travel the world and meet all sorts of fascinating people, from designers and tastemakers, to stylists, chefs and entrepreneurs. I’ve picked up inspiration from each one of them, remembering every detail as I go. Style is everywhere, if you’re looking to find it. As Coco Chanel once said, ‘Fashion is not something that exists in dresses only. Fashion has to do with ideas, the way we live, what is happening.’

I am loving bringing you a catalog of beautiful, trend-setting, enchanting things that have captured my imagination. And I hope they will capture yours too.

Ps. Don’t be shy, sign up to my newsletter and get in touch with any style questions you might have, on the Ask Louise page. I’d love to hear from you.


Louise Roe began her career as the news editor for Vogue.com, in London. She has since written for publications including Elle UK, In Style UK, and is currently a columnist for People Stylewatch, CosmoGirl NL and Luxdeco Interiors magazine.

Louise just finished writing her first non-fiction book, Front Roe, which will be released in Spring 2015. Louise hosts MTV makeover show “Plain Jane,” Fox Asia’s “Fit For Fashion,” and the red carpet coverage for NBC’s “Access Hollywood”.

Her passions include skiing, high heels, cocktails, old movies and working as an ambassador for MTV’s Bullied campaign, and Step Up Women’s Network, an organization which helps underprivileged girls achieve their college and career goals.
Louise resides in Los Angeles, California.

Follow My Adventures
on Instagram

  • Feels good to be back in England! Shop my look here http://liketk.it/2p5vT @liketoknow.it #liketkit
  • Just checking out Queenie's digs #WindsorCastle
  • If you watch my #InstagramStories, you'll have seen mum and dad take this shot, in a dahlia field! Nice work parentals...you get paid in cups of tea
  • One thing I miss living in LA? A good English pub. Pimms o'clock
  • One of my favorite things about being back in England- a proper cup of tea in the garden. 
Thank you @LorriGoddard_ for my new brunette locks too, she does the best colour in the biz! @goddardbragg
  • Guys, I'm celebrating my @Bloglovin nomination with a huge beauty giveaway! Visit the link in my bio for details on how to enter #FrontRoe #WIN
  • The cutest little lunch spot
  • Just touched down in London town
  • Later LA, London here I come!
  • Cool jewels from @elodiekofficial  #details

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