About Louise


Welcome to Front Roe. I’m excited you stopped by!

A celebration of my favorite fashion, beauty and lifestyle moments, I hope you’ll be inspired by the pictures and ideas you see – to try out new trends – both in your closet, your beauty routine, and in your home.

Working in the fashion industry as a TV host and a writer, I’m lucky enough to travel the world and meet all sorts of fascinating people, from designers and tastemakers, to stylists, chefs and entrepreneurs. I’ve picked up inspiration from each one of them, remembering every detail as I go. Style is everywhere, if you’re looking to find it. As Coco Chanel once said, ‘Fashion is not something that exists in dresses only. Fashion has to do with ideas, the way we live, what is happening.’

I love bringing you a catalog of beautiful, trend-setting, enchanting things that have captured my imagination. And I hope they will capture yours too.

Ps. Don’t be shy, sign up to my newsletter and get in touch with any style questions you might have, on the Ask Louise page. I’d love to hear from you.


Louise Roe began her career as the news editor for Vogue.com, in London. She has since written for publications including Elle UK, In Style UK, People Stylewatch, CosmoGirl NL, Luxdeco Interiors magazine, and Martha Stewart Weddings.

Louise released her first non-fiction book, Front Roe in Spring of 2015. Louise is also known for hosting MTV’s makeover show “Plain Jane,” Fox Asia’s “Fit For Fashion,” and the red carpet coverage for NBC’s “Access Hollywood”.

Her passions include skiing, high heels, cocktails, old movies and working as an ambassador for MTV’s Bullied campaign, and Step Up Women’s Network, an organization which helps underprivileged girls achieve their college and career goals.

Louise currently resides in Los Angeles with her husband Mackenzie.

Follow My Adventures
on Instagram

  • Did you watch my Insta stories last week? I made mulled wine with a yummy @winc red blend, and here's the full recipe! My Mum makes this every year and the house smells like Christmas... up now on #FrontRoe
  • Do you fancy hopping on the phone with me to find the perfect gift for someone on your list? Tweet #BringBackHolidays & #contest to enter to win a 15 minute phone call with me to talk about gift ideas! We’ll then get that gift to your doorstep so you can spread some extra holiday joy.  Click the link in my bio for details, and check out some of these cozy presents I scored at @Marshalls @TJMaxx & @HomeGoods today (plus this cute mug I gifted to myself!) – From beanies to throw blankets, I love finding unique gifts for those who may or may not expect it. xx #ad
  • Going on 5 hours of sleep but had to stop in for a cocktail anyway!
  • Dear Santa..?! How about this timeless @movado watch, it's got a slick, masculine vibe but girly gold details, and I love it dressed up with this chunky knit sweater! (full look at link in bio!) #movado
  • Making my list and checking it twice! I've partnered with @marshalls @tjmaxx & @homegoods to help offer value as you spread unexpected joy to everyone on your holiday gift list this year. Tweet #BringBackHolidays & #contest to enter to win the perfect gift and a 15 minute phone call with me! Link in my bio for details #ad
  • Easy like Sunday morning...
  • Happy birthday to meeeeee!
Thank you for all your lovely messages and well-wishes, I'm off in my pink heels to celebrate!
  • Somehow got myself a crown on my shoot today! Up now on #FrontRoe: the 2 minute switches that take your work look into glam-holiday-cocktails (like this @ByMalka choker). Click the link in my bio for my tips
  • How to completely transform your work dress for the office party, with these killer accessories. New post on #FrontRoe now, link in my bio http://liketk.it/2pLhw @liketoknow.it #liketkit
  • Good morning LA

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